What just one advertising guy did for Midwest LeafGuard.

Working with my writer, agency account executive and a squirrel, we created a campaign that continuously points out what a messy and dangerous chore it is, to clean out one’s gutters. And while LeafGuard is a national name in gutter installation, this is not a national campaign. Yet our squirrel series generated such an outstanding response, that what began in a single market — is to date, now in nine. All have not only lowered costs per lead, but have seen strong growth — some by as much as 30% in a single year.

Midwest LeafGuard.

Midwest LeafGuard.

What just one advertising guy
did for Lake of the Torches
Resort Casino.

Working with my writer and agency marketing team, we turned a way-off-the-beaten-track Wisconsin casino (surrounded by similar casinos far easier to get to) into a destination spot. By promoting its beautiful setting and recreational offerings to surrounding states, we increased casino stays — and consequently overall play — turning Chicagoans, Minneapolitans and more, into repeat visitors. Over our ten-year period as their advertising and marketing team, their gross revenue tripled.

Lake of the Torches
Resort Casino.

Lake of the Torches
Resort Casino.

Lake of the Torches
Resort Casino.

What just one advertising guy did for Acoustic Geometry.

Collaborating with the brand director, we introduced a new product — the Curve Diffusor — to the Pro Audio and Home Theater industries. It was a technological breakthrough, engineered to smoothly and evenly redistribute sound waves throughout the space, greatly enhancing room acoustics. Along with product literature, we designed a boxed invitation that played on the importance of the product’s curvature. These promotional materials helped propel the Curve Diffusor to best-in-category status in Home Theater Acoustics.

Acoustic Geometry invitation.

What just one advertising guy
did for SunOpta.

Initially, I was brought in to redesign packaging for their Sunrich Naturals snack line. This led to working with their VP of Marketing on ads, in general and specific-audience trade publications. Their ads lacked focus. Who they were, what they had to offer and to whom, came off confusing. So working with my writer, we narrowed and simplified their message. Honed in on their significant point of difference — which they had, but weren’t conveying. With our help, they stood out in the organic/non-GMO food industry by clarifying they were not at all like everyone else — they were SunOpta.

SunOpta trade ad.

SunOpta trade ad.

SunOpta trade ad.

What just one advertising guy
did for Youth Link.

I teamed up with my writer to create a brochure specifically directed to potential corporate sponsors for a nonprofit that offers a safe-off-the street shelter, counseling and social services for teen runaways. Materials prior to ours lacked the emotion we felt it needed to not only draw sponsors, but to truly tell their story of helping desperate, vulnerable teens with nowhere else to turn. I have worked on a variety of nonprofits for 25 years, primarily toward helping youth. This is just one of them.

Youth Link page two.

Youth Link page three.